The initiative was launched within a large operational ecosystem where corporate (B2B) clients had no access to promotional tools.
While individual customers could benefit from campaigns and discounts, business clients lacked any mechanism for targeted offers, creating a gap in engagement and retention.
At the same time, the company faced increasing churn among corporate clients and had no scalable way to influence demand or re-engage inactive users. The business challenge wasn’t simply introducing promo codes—it was creating an entirely new commercial capability that didn’t previously exist.
The goal was to introduce a new capability — enabling targeted, flexible discounting directly within the existing customer journey.
The challenge was not adding a feature, but building a new system capability:
As a result:
The business needed a new capability—not another feature.
The project required alignment across:
All systems were internal, increasing dependency complexity.
I led the project end-to-end from concept through MVP launch:
Defined the absence of B2B discounting as a structural gap and aligned stakeholders on product vision.
Established MVP approach to validate demand quickly and reduce delivery risk.
Designed end-to-end flows across systems, defining promo-code creation, application, and processing logic.
Led mapping and alignment of interactions across six systems, ensuring consistency in pricing, billing, and order processing.
Managed cross-team execution, dependency sequencing, and staged validation across systems.
Led MVP rollout in selected regions and tracked real-time performance, conversion, and customer behavior.
Created a scalable approach for targeted B2B promotions by integrating pricing, CRM, billing, customer portal, and operational systems into a single real-time experience.
Reduced delivery risk by coordinating dependencies across six systems while keeping the MVP focused on validating business value.
Prioritized rapid validation over feature completeness, enabling the business to test customer behavior before investing in a full-scale solution.
Introduced a new system capability enabling targeted B2B incentives and demand management.
MVP confirmed strong demand and led to the decision to develop a full-scale product.
Enabled ongoing campaigns, generating value while the full solution was being developed.
Provided marketing teams with a scalable tool to manage demand and test offers.
Building new capabilities is rarely about a single feature—it’s about connecting multiple systems into one seamless experience.
Early MVP validation provides better decisions than late perfection.
Successful execution depends on systems that create clarity, alignment, and effective collaboration—not just better plans.
Technology creates value only when it enables measurable business outcomes.
If you’re building a new product, introducing a new business capability, or solving a complex challenge where the path forward isn’t obvious, I’d be happy to help turn ideas into measurable business outcomes.